CISTI'2014 - 9ª Conferencia Ibérica de Sistemas y Tecnologías de Información

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Arquetipos Sistémicos de Co-creación

Currently value creation is not an exclusive aspect of the company; the client´s co-creator role has taken preponderance due to the contribution of co-creation models, which demonstrate its utility empirically but does not take into account value construction with a systemic approach. The present work proposes a co-creation model through systemic archetypes that allow the capture of value elements, which arise from the service use experiences. The register of attributes through software is used after the client´s expression of the attributes using a constructive dialogue for which a qualitative focus is adopted in order to find a socially constructed meaning, having as research central axis the interpretative phenomenological analysis. The results show that the methodology allows the value capture through the evaluative speech acts which belong to the language philosophy.

Author(s):

Miguel Aristizábal    
Universidad de Antioquia
Colombia

Jaime Echeveri    
Universidad de Medellín
Colombia

Liliana Gonzalez    
Universidad de Medellín
Colombia

Gonzalez Mauricio    
Universidad de Medellín
Colombia

Ana Lucia Pérez    
Universidad de Antioquia
Colombia

Germán Urrego    
Universidad de Antioquia
Colombia

 

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