CISTI'2014 - 9ª Conferencia Ibérica de Sistemas y Tecnologías de Información

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Social Networks Sites Adoption at Firm Level: A literature review

The current technological and social Era in which our society lives, provides for the necessary background in order for Social Networks Sites (SNS) to be considered an essential and very relevant tool not only for individual social interaction, but also for firms to perform business activities. By analyzing the existent literature on the SNS adoption at firm level, the authors perceived the existence of a knowledge gap on this topic, thus creating the need for a SNS related literature review.
In this paper, we present a systematic literature review on the SNS topic, mainly focusing the efforts towards the adoption of this technology at firm level. Some final considerations on future research are also presented in the final section of the article.

Author(s):

José Martins    
Universidade de Trás-os-Montes e Alto Douro
Portugal

Ramiro Gonçalves    
Universidade de Trás-os-Montes e Alto Douro
Portugal

Tiago Oliveira    
ISEGI - Universidade Nova de Lisboa
Portugal

Jorge Pereira    
Universidade de Trás-os-Montes e Alto Douro
Portugal

Manuel Pérez Cota    
Universidade de Vigo
Spain

 

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