Full Program »
Experience analysis through an event based model using mereotopological relations: from Video to Hypergraph
Improving the customer experience is now strategic for insurance business. Cur-rent practices focus on subjective customer experience. In this paper, we claim that experience could be defined as a situation being processed. Thus, we propose an artifact for observation of experiences through an event based model. From video corpus, this model calculates mereotopological relations to identify “drops of experiences” as a hypergraph. Designed as a tool for marketing teams, this ar-tifact aims to help them identify relevant customer experiences.