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Communication in Project Management: an action research approach in an automotive manufacturing company
Over the years, countless companies have implemented project management to ensure the integration of people with processes and deliveries, with a direct im-pact on quality and cost. In the automotive industry, this approach helps stake-holder and challenge management. However, to achieve excellence, communica-tion between project managers and their teams, between stakeholders and spon-sors, or simply in the workplace must be efficiently managed. Studies in this area state that the project manager who does not communicate and does not manage his communication channels, will have difficulties since the project kick-off meet-ing. The objective of this study was to help a PMO from an automotive manufactur-ing company, which has been experiencing difficulties in terms of communication management, for five years. This study highlights the improvements performed in order to change the situation. An action research approach was applied, taking in consideration the context of the work developed using the principle of “learning by doing”. Participant obser-vation was carried out, namely in meetings and the daily practices of the team. Documents were also analyzed considering the research questions. Other meth-ods include semi-structured interviews that were performed with the support of a prequestionnaire. Finally, questionnaires were released in order to obtain the KPIs used in the study. Subsequently, following the best communication management practices according to PMBOK and using the PDCA method, an improvement strategy was defined. Finally, KPIs were developed providing measurements to the communication im-provements.