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WorldCist'20 - 8th World Conference on Information Systems and Technologies

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Analysis of Factors Affecting Backers’ Fundraising on Reward-based Crowdfunding

This study use data from Kickstarter to find what factors are correlated with the numbers of backers of all projects and projects of different categories by using multiple linear regression model. The result shows that variables including projects goal, description information such as FAQs, updates and comments as well as the rewards characteristics are significantly affecting the number of projects backers. Besides, variables have different effect on projects backers of different categories, several factors show significantly effect on some projects but totally different results of others. It can help entrepreneurs to better understand backers’ funding decision and attract more backers in order to increase the success rate of crowdfunding projects.

Bih-Huang Jin
Department of Business Administration, Tunghai University
Taiwan

Yung-Ming Li
Institute of information Management, National Chiao Tung University
Taiwan

Cui-Ping Chen
Institute of information Management, National Chiao Tung University
Taiwan

 


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