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Measuring Consumer Behavioural Intention to Accept Technology: Towards Autonomous Vehicles Technology Acceptance Model (AVTAM)
The work presented in the paper aims at exploring information technology acceptance in the context of Autonomous Vehicles (AV). Most models of technology acceptance focus on barriers of successful information technolo-gy implementation in organisations and technologies that have already been deployed. There is only a small number of studies conducted on emerging and disruptive technologies such as AV. We address this issue by deriving context-related determinants from an extensive literature analysis and fur-ther describing a technology acceptance modeling process to provide an ex-planation for drivers’ and factors influencing people behavioural intention to accept AV technology. Based on our evaluation we take the determinants self-efficacy, perceived safety, trust, anxiety and legal regulation into consid-eration and propose a theoretical AV technology acceptance model (AVTAM) by incorporating these determinants into the Unified Theory of Acceptance and Use of Technology (UTAUT2) model.