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WorldCIST'19 - 7th World Conference on Information Systems and Technologies

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The user’s attitude and security of personal information depending on the category of IoT

Internet of Things (IoT) is already part of our everyday life and is expected to grow considerably in the coming years. Such an invasion is not without risk, in particular on the privacy level. This study highlights the issue relat-ed to the security of personal information as perceived by users. Through an exploratory study conducted with 14 interviewees followed by a confirma-tory study with 1006 people, we strive to look for needs and concerns of consumers about the three different categories of IoT. Results reveal that us-ers are willing to use IoT for daily tasks, in particular, smart home devices that they consider relevant for safety purposes or to save the energy of their house and finaly to manage their time in a better manner. They are willing to provide their personal information when they feel that they control these smart devices. Hence, the user’s attitude and the security of perceived per-sonal information vary according to the category of IoT. Results also show significant differences between men and women regarding the category of IoT they would prefer to buy as well as the main criteria they consider when purchasing smart devices.

Basma Taieb
Léonard de Vinci Pôle Universitaire, Research Center

Jean-Éric Pelet
ESCE International Business School


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