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WorldCist'18 - 6th World Conference on Information Systems and Technologies

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A Conceptual Model Proposal for Characterizing Discount and Outlet Platforms Adoption

The importance of e-commerce continues to grow in retail, providing companies with a critical tool to improve marketing and commercial strategies. In this context, understanding the distribution channels and the new business models becomes a fundamental issue for both researchers and business managers. This paper has two priority objectives. First is the accomplishment of a specific recent literature review survey on the theme of e-commerce platforms adoption that will support the next step. Second is to propose an adoption model that characterizes discount and outlet platforms adoption. The last contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations.

Carlos Peixoto
University of Trás-os-Montes e Alto Douro
Portugal

José Martins
INESC TEC and University of Trás-os-Montes e Alto Douro
Portugal

Ramiro Gonçalves
INESC TEC and University of Trás-os-Montes e Alto Douro
Portugal

Frederico Branco
INESC TEC and University of Trás-os-Montes e Alto Douro
Portugal

Manuel Au-Yong-Oliveira
GOVCOPP, Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro
Portugal

 

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