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WorldCist'18 - 6th World Conference on Information Systems and Technologies

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A conceptual research model proposal of digital marketing adoption and impact on low density tourism regions

Nowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists’ satisfaction and loyalty. The main aim of this article is to demonstrate the theoretical support of a model about the impact of digital marketing tools technologies on low density tourism region. To achieve this purpose, a literature review will be used as a methodological basis. This study also intends to contribute to the scientific debate through the improvement of knowledge in digital marketing tools applied to tourism and for this industry stakeholders.

Filipa Jorge
UTAD - CETRAD
Portugal

Mário Sérgio Teixeira
UTAD - CETRAD
Portugal

Ricardo Correia
IPB - CETRAD
Portugal

Ramiro Gonçalves
UTAD - INESC TEC
Portugal

José Martins
UTAD - INESC TEC
Portugal

Maximino Bessa
UTAD - INESC TEC
Portugal

 

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