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WorldCist'18 - 6th World Conference on Information Systems and Technologies

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How different versions of layout and complexity of web forms affect users after they start it? A pilot experience

This paper presents a research work that analyzes the effect of redirecting users between two different versions of a web form after they have started the questionnaire. In this case, we used a web form proposed by the XXX Observatory for XXXX and XXX (YYYY) that is designed to gather information from XXX graduates. These two versions are different as follows: one of them is very simple and the other one includes several changes that appeared in the literature related to users’ trust, usability/user experience and layout design. To test the effect of redirecting users between both versions of the web form, we used a group of users that already have started the questionnaire and redirect them to the other version; this is, we changed the web form version they use to the other version and measure how this change affects them. This experiment has shown some promising results, which lead to enhance and extend the experience to bigger populations and other kind of changes in the user interfaces.

Juan Cruz-Benito
GRIAL Research Group. Department of Computer Science. University of Salamanca
Spain

José Carlos Sánchez-Prieto
Research Institute for Educational Sciences. University of Salamanca
Spain

Andrea Vázquez-Ingelmo
GRIAL Research Group. Department of Computer Science. University of Salamanca
Spain

Roberto Therón
VIS USAL Research Group. Department of Computer Science. University of Salamanca
Spain

Francisco J. García-Peñalvo
GRIAL Research Group. Department of Computer Science. University of Salamanca
Spain

Martin Martín-González
UNESCO Chair in University Management and Policy. Technical University of Madrid
Spain

 

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