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WorldCist'17 - 5th World Conference on Information Systems and Technologies

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A Strategic Approach towards Changing Consumer Eating Behavior through a Novel E-platform “Chef2plate”

To respond to current consumer demands and lifestyle challenges with agility, agri-food practitioners have to evolve quickly and remain competitive. Unfortunately, in many situations, development and proliferation of innovative foods in the market act as a barrier to consumers instead of a driving force, because food manufacturers tend to proceed according to profit maximization and cost minimization approach. These foods generally do not promote health and even may contribute to the development of non-communicable diseases, leading to lack of consumer trust. To help modern consumers to make correct food choices on a daily basis with long-term beneficial effects on their body, taking into account the wide range of food products available in today’s market, as well as consumers' demands and state of health, this paper proposes a concept of a novel e-platform on healthy eating behavior. By accessing the platform, every consumer will have access not only to safe, high-quality, sufficient and affordable food in his own region, but will also be able to select the “healthiest” one in terms of his own preferences and physiological needs.


Janna Cropotova    
Practical Scientific Institute of Horticulture and Food Technology of Moldova, Chisinau

George Suciu    
University POLITEHNICA of Bucharest / BEIA

Alexandru Vulpe    
University POLITEHNICA of Bucharest


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