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WorldCist'17 - 5th World Conference on Information Systems and Technologies

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Privacy protection on social networks: a scale for measuring users’ attitudes in France and the USA

Registrations on social networks proliferate in the everyday life of users and consumers, and questions remain whether the data they disseminate are kept safe. The protection of online privacy is an increasingly more pressing issue, especially regarding social networks such as Facebook, Twitter, Instagram or LinkedIn, and concerns have arisen among Internet users. Following Churchill’s paradigm [1], we have developed a scale to measure privacy-related attitudes (Privacy Policy Concern). In Study 1, 15 interviews were conducted in order to explore attitudes towards privacy policy concerns on social networks and to generate items. In Study 2, a series of confirmatory analyses were conducted using French and American data to validate the scale of concern about the privacy policies of social networks.

Author(s):

Jean-Éric Pelet    
ESCE Paris
France

Basma Taieb    
University of Cergy-Pontoise
France

 

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