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WorldCist'17 - 5th World Conference on Information Systems and Technologies

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Leverage Web Analytics for Real Time Website Browsing Recommendations

As a websites’ structure grow it is paramount to accommodate the alignment of user needs and experience with the overall websites’ purposes. Toward this requirement, the proposed website navigation recommendation system suggests to users, pages that might be of her interest based on past successful navigation patterns of overall site’s usage. Most of existing recommendation systems adopts traditionally one of the web mining branches. We take a different stance, on web mining usage, and alternatively considered the real time enactment of web analytic tools supported analysis given their current maturity and affordances. On this basis we provide a model, its implementation and evaluation for navigation based recommendations generation and delivery. The developed prototype adopted a SaaS orientation to promote the underlying functionalities integration within any website. Preliminary evaluation’s results seem to favor the validation of the present contribution rational.

Author(s):

Claudio Sapateiro    
School of Technology, Polytechnic Institute of Setubal
Portugal

João Gomes    
Business School, Polytechnic Institute of Setubal
Portugal

 

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