WorldCIST'13 -The 2013 World Conference on Information Systems and Technologies

Full Program »

Perceived Site Security as a Second Order Construct and Its Relationship to E-Commerce Site Usage

Edward Hartono
University of Delaware
United States

Ki-Yoon Kim
Kwangwoon University
Korea, Republic Of

Kwan-Sik Na
Seowon University
Korea, Republic Of

James T. Simpson
University of Alabama in Huntsville
United States

Abstract. Understanding perceived site security has been identified as a critical issue in current B2C e-commerce practices and research. A literature review reveals that the perceived site security construct has been conceptualized as a multi-dimensional construct; yet, all empirical studies have used uni-dimensional measures. Based on the CIA triad framework, we posit that perceived site security is a second order construct consisting of three distinct aspects of perceived site security: (1) perceived site confidentiality, (2) perceived site integrity, and (3) perceived site availability. The results from this study reveal that the new second order structure of perceived site security measure is superior to both the group factor structure and one factor structure. The results of the structural model also support the nomological validity of the newly conceptualized perceived site security measure.


Powered by OpenConf®
Copyright ©2002-2012 Zakon Group LLC