WorldCIST'13 -The 2013 World Conference on Information Systems and Technologies

Full Program »

CYCLE OF INFORMATION RETRIEVAL THROUGH COLOR IN E-COMMERCE: STORE CHOICE

M. Rosario Fernández Falero
Universidad de Extremadura
Spain

Libertad Sánchez Gil

Spain

Luis V Gordillo Tapia

Spain

Abstract:
This paper addresses a forgotten aspect in electronic commerce: Social Information Retrieval and Culture.
Researches on this topic reference marketing and user studies (person to person), specifically relating to Human Behavior Information, which is the study of information retrieval focused on user needs, particularly in e-commerce. The key to selling is that the client finds the information that indicates that the product being sold is the one they want, and consequently, they buy it when they need it.
The main conclusion is that color is an essential mechanism in the process of choosing an online store and must be determined through a holistic process.

 

Powered by OpenConf®
Copyright ©2002-2012 Zakon Group LLC