WorldCIST'13 -The 2013 World Conference on Information Systems and Technologies

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The Behaviour Assessment Model for the analysis and evaluation of pervasive services

Bernhard Klein
DeustoTech – Deusto Institute of Technology, Universidad de Deusto
Spain

Ivan Pretel
DeustoTech – Deusto Institute of Technology, Universidad de Deusto
Spain

Ulf-Dietrich Reips
DeustoTech – Deusto Institute of Technology, Universidad de Deusto
Spain

Ana B. Lago
DeustoTech – Deusto Institute of Technology, Universidad de Deusto
Spain

Diego Lopez-de-Ipiña
DeustoTech – Deusto Institute of Technology, Universidad de Deusto
Spain

Abstract:
Several mobile acceptance models exist today that focus on user interface handling and usage frequency evaluation. Since mobile applications reach much stronger in the everyday life, it is however important to consider user behaviour stronger for the service evaluation. In this paper we introduce the Behaviour Assessment Model (BAM) which is designed for gaining insights about how well services enable, enhance and replace human activities. More specifically the basic columns of the evaluation framework concentrate on service actuation in dependence to the user context, the balance between service usage effort and benefit and the degree to which community knowledge can be exploited. The evaluation process is guided through a process model specifying individual steps from data capturing, aggregation and final assessment. The BAM helps to gain stronger insights into characteristic usage hotspots, frequent usage patterns, and leveraging of networking effects showing realistically the strength and weaknesses of the mobile services.

 

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