WorldCIST'13 -The 2013 World Conference on Information Systems and Technologies

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A networked application to support the learning of electronic marketing based on e-learning and a portfolio of mediating tools

Luis Vaz
ISCTE
Portugal

Nuno David
ISCTE
Portugal

Abstract:
Transition from traditional teacher-centered models, focusing on curricula description and content plans, to student-centered models, in which learning activities are supported on e-learning platforms, is not an easy task to resolve. This issue is especially important when the knowledge is emergent, i.e. when the activities that this knowledge enables are intensively supported by information and communications technologies, and subjected to rapid obsolescence. A method for mapping a course content plan into technological mediating tools that form a portfolio is proposed. The portfolio enables synergetic relations between mediating tools, promoting a good content organization and high-order learning activities. The characteristics of the resulting application are described for a course of electronic marketing, in which a content plan is mapped into a set of mediating tools organized in a portfolio. The application was evaluated with surveys and benchmarked with traditional teaching and other e-learning solutions. Benchmarking positioned our e-learning solution as having the best features in team building, achieving scores similar to traditional teaching.

 

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