Skip to main content
CISTI'2020 - 15th Iberian Conference on Information Systems and Technologies

Full Program »

Client orientation in fashion e-commerce: a comparative study

E-business and especially e-commerce represents one of the most important ways of doing business in the current context. That is why, researchers are doing a great effort in studying how B2C platforms manage the relationship with their clients. Regarding the most important channels of connection between consumers and companies in online market, the websites and Apps, this study analyzes the way in which e-businesses present the information to their clients from a client-focused strategy point of view. The present study evaluates how two important e-commerce companies deal with this in such a competitive market as fashion.

Maria Orero-Blat
Universitat Politècnica de València
Spain

Virginia Simón-Moya
Universitat de València
Spain

Helena Mogorrón Guerrero
Universitat de València
Spain

Dolores Botella-Carrubi
Universitat Politècnica de València
Spain

Javier Sendra
Universidad Complutense de Madrid
Spain

 


Powered by OpenConf®
Copyright ©2002-2018 Zakon Group LLC